Tue. Jun 25th, 2024

Samsung claims that a generative AI update is necessary to “redefine” its voice assistant Bixby.

By Jennifer Apr 1, 2024
On Monday, January 15, 2024, during a media preview event in Seoul, South Korea, Samsung Electronics Co. unveiled the Galaxy S24 smartphones. This year, Samsung, the largest smartphone manufacturer globally, is focusing on artificial intelligence as a means of increasing sales. SeongJoon Cho/Bloomberg via Getty Images is the photographer. Seong-Joon Cho | Getty Images | Bloomberg

As the South Korean firm attempts to improve the attractiveness of its gadgets, Samsung may include generative artificial intelligence technology into its voice assistant Bixby, a senior executive at the business said to CNBC.

Samsung's elusive Bixby voice assistant is reportedly still weeks away from  launching | TechCrunch
Samsung’s elusive Bixby voice assistant is reportedly still weeks away from launching | TechCrunch

In 2017, Bixby made its debut with the Samsung Galaxy S8 smartphone. Among the features provided by the program were restaurant suggestions and real-time translations.

However, voice assistants have often depended on users asking queries and receiving replies rather than being more conversational.

Since the release of OpenAI’s ChatGPT and its competitors, chatbots have become more sophisticated and capable of handling much more complicated inquiries. These modern chatbots are an example of generative artificial intelligence (AI), which lets users ask questions and get text, image, and even video responses in return.

Samsung Bixby is integrated into all of the company’s products, including its appliances and wearables. According to the company, it’s an essential tool for consumers to manage their home electronics.

Bixby does not yet have ChatGPT’s capabilities.

Samsung, like many other smartphone manufacturers, wants to incorporate increasingly sophisticated AI technologies into their products. The business unveiled its newest S24 line of smartphones along with additional features powered by Galaxy AI. One feature that allows users to look for anything on Google without having to switch applications is the ability to circle things on their displays.

The tech behemoth wants to use Bixby to enhance its AI.

Consequently, Bixby has become a crucial voice assistant for Samsungβ€”not only for its mobile devices but also for its TVs and digital appliances. Thus far, it has served as the primary voice assistant, according to Won-joon Choi, executive vice president of Samsung’s mobile division, who spoke with CNBC last month.

Galaxy S24: Samsung expected to launch Galaxy S24 series with advanced  ChatGPT like AI-features in early 2024 - The Economic Times
Galaxy S24: Samsung expected to launch Galaxy S24 series with advanced ChatGPT like AI-features in early 2024 – The Economic Times

According to Choi, “I think we need to redefine the role of Bixby with the emergence of generative AI and LLM (large language model) technology, so that Bixby could be equipped with generative AI and become more smarter in the future.” This will “enable a more natural conversation and to work out an interface that supports the Samsung products in our ecosystem,” Choi continued.

Choi said that Samsung is “working so hard” to create generative AI capabilities for Bixby, but she did not provide a timeframe for when they may be available.

Samsung is concentrating on this technology at a time when investors are closely examining what generative AI may bring from Apple. At its yearly developers’ conference, WWDC, scheduled for June, Apple is likely to highlight AI technologies across a number of its devices.

By Jennifer

FIELD REPORTER ON DPUNIV

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